MAN, MEET MACHINE.

JAGUAR V-12.

Twelve cylinder, V-formation. The ideal configuration for smooth, balanced, turbine-like performance.

It propels the car from 0 to 60 in 6.8 seconds. Top speed is almost a fifth the speed of sound.

But it performs best at passing speeds, when you need performance most.

Yet, its amazing quickness is almost surpassed by its eerie smoothness. Like an electric motor. Or an express elevator.

. . .

The smoothness is there because the 5.3 liters of power are spread over twelve cylinders. That means smaller pulses of power delivered to the crankshaft, but delivered much more frequently.

Jaguar V-12 is designed for the kind of driving you do, not the kind you watch at the race course.

You’ll find it at home in city traffic as well as in country scenery.

. . .

Admittedly, there are a few sports cars that could compare with ours, feature by feature.

But only one has our V-12 lurking under its hood.

Meet it at your Jaguar dealer.

JAGUAR XJ12

“IT’S NOT ONLY THE BEST JAGUAR EVERY BUILT...

IT MAY JUST BE THE BEST SEDAN AVAILABLE

ANYWHERE IN THE WORLD.”

Quote. Unquote. Car and Driver.

The reviews are in on the Jaguar XJ12.

Motor Trend said, “The XJ12 is the most perfectly tailored luxury sedan yet to be built for the U.S. market. Like the XKE and the XK-120 before it, the XJ will undoubtedly become a classic in its own time.”

Road & Track said, “Predictably, Jaguar combined their V-12 with the luxury XJ sedan – the result is ecstasy on wheels.”

We’re happy to see the experts agree on the XJ12 sedan.

We intended it to be the vanguard of a new class of luxury motor cars. One that sets higher standards in comfort, road-holding, ride, steering, braking, performance and safety. And we designed our V-12 overhead cam aluminum alloy engine to be the smoothest powerplant this side of a turbine.

Together, as the XJ12, we sought to create a class of one.

Consider the engine. Twelve cylinders, V formation. The ideal configuration for smooth, balanced performance. Unquestionable, it adds another criterion to the world’s standard for engine performance.

As Car and Driver reported, “If it were just a matter of the XJ12’s speed, acceleration, braking and cornering – that would be enough to make it one of the half-dozen best cars in the world. But, what is truly remarkable is the way the XJ12 does it all with a special, unique sort of aplomb, making it all seem natural, in the manner of a thoroughbred race horse.”

Consider the car. Independent front and rear suspension, with “anti-dive” control. Power-assisted rack and pinion steering. Power-assisted disc brakes on all four wheels.

Two matching hides of first-grade English leather adorn the seats and door panels. Burled Belgian walnut, gleaming beautifully, surrounds the instruments and controls. Solid Honduran mahogany trims the power windows.

The XJ12 is complete with air conditioning, tinted glass, heated rear window, radial-ply whitewalls and chrome turbo-disc wheels.

Finally, before we release a car from the factory, each and every one is given road tests that equal at least 14 miles.

Jaguar XJ12.

“...the best sedan available anywhere in the world.”

“...a classic in its own time.”

“...ecstasy on wheels.”

But why not see your Jaguar dealer and write your own review?

For his name and information . . .

THE DIFFERENCE BETWEEN THE

JAGUAR XJ6 AND THE OTHER HIGHLY-

ENGINEERED IMPORTED LUXURY SEDAN

IS SIMPLY BEAUTIFUL.

Admittedly, there are more simalarities between the XJ6 and our illustrious rival than there are differences.

Both share a distinguished racing heritage.

Both have been named “Car of the Year” and “One of the World’s Ten Best Cars.”

. . .

However, there are differences . . . and since beauty is in the eye of the beholder, that’s a difference you’ll have to decide for yourself.

At your Jaguar dealer.

“EMERGENCY SITUATIONS AREN’T OPTIONAL.

THAT’S WHY DISC BRAKES ARE STANDARD

ON EVERY MERCEDES-BENZ.”

You know the feeling. The hour’s late. The road is clear. The slow metronome of the wipers keeps you company. Your mind is already home.

Then it happens

Just over a rise you find a trailer truck sprawled in your path. There is only one thing between you and a 20-ton roadblock.

Your brakes.

In a Mercedes-Benz those brakes would all be disc brakes. Not just the front ones. All four. We offer no options. We believe that the braking system is one of the most vital mechanisms on an automobile. So it must be the best we can build.

It’s a stubborn attitude. And an expensive one.

But anything less is not good enough for Mercedes-Benz.

When you’ve got to stop

Disc brakes are superior to common drum brakes for three reasons.

One, a disc brake is better able to dissipate heat – a major cause of brake fade.

Two, there’s far more effective braking area on a disc brake than on an ordinary drum brake, giving you more stopping power.

Three, a disc brake is less affected by water and you face less danger of brake failure, even in a cloudburst. In addition, the Mercedes-Benz braking system is designed to give a controlled straight stop – even when you have to stop short from high speeds. (Which is a polite way of saying “panic stop.”)

You’ll feel this extra margin of control and braking power the first time you test stop a Mercedes-Benz.

Because we believe, when you’ve got to stop, you’ve got to stop.

But don’t stop here

There’s more to a Mercedes-Benz than just stopping. After all, the joy is in the driving.

In fact, a Mercedes-Benz may even change your driving habits. Because if your knuckles now whiten every time you face a sudden curve in a swarm of flickering brake lights, a Mercedes-Benz could prove to be a relaxing experience.

Our four-wheel independent suspension plants those tires on the road like no ordinary suspension could. Helps you take curves in one, smooth swing – evenly between the white line and he guard rail.

And the next time you drive your own car, count how many times you have to make those tiny steering adjustments to keep your car from wandering. Our recirculating ball steering, even with power added, helps to give you a certain “feel” for the road and a confidence that the car will track where you aim it.

We believe that a 70-mile-an-hour expressway is no place to play with your steering wheel.

Look for the little things.

A lot of “near great” cars missed being great because of sloppy workmanship, slapdash assembly or lack of attention to details.

So after you test drive a Mercedes-Benz and see the big differences in handling and control, take a few moments to examine the little differences. Run a matchbook around the hood, trunk and door openings. See how the gap is exactly the same throughout. (Try that on your present car.)

Notice that every seam has been filled and smoothed, like the finish of fine china.

Slam a door. It sounds like a vault’s.

Reach under the dash. Not a wire to be felt.

Look at the trim. If it looks like wood, it is wood – not plastic. If it looks like chrome, it is chrome – not plastic.

We could take some shortcuts, make some compromises. Our cars would still be good enough for most people. But they wouldn’t be good enough for Mercedes-Benz.

or continue reading

JUDGE A MERCEDES-BENZ

OVER MILES OF TWISTING BACK ROADS

NOT OVER A QUARTER-MILE DRAG STRIP.

You won’t find a Mercedes-Benz scorching its treads off the line with the “supercars” this Sunday.

Because we build our cars for the enthusiast who appreciates an automobile that complements his total driving skill. Not one who relegates his expertise to his right foot.

So judge a Mercedes-Benz over roads that are a bit more demanding and a bit more stimulating than 1,320 feet of straight-line acceleration. You’ll find that our fully independent, racing-type suspension lets you finesse your way through those tricky bends and switchbacks. Not plow through them.

And our optional power-steering unit adds assistance progressively. The more you need, the more you get. You’ll never have the feeling you’re twirling a telephone dial instead of a steering wheel. And it’s a responsive three turns lock-to-lock without the usual inch or two of play.

But when it comes to brakes, we offer no options. You get disc brakes. Not just on the front wheels. On all four wheels. Standard equipment for more stopping power, with less chance of lockup or fade.

The overhead-cam Mercedes-Benz engines are precisely machined and balanced. So they can cruise at RPM levels that leave their competitors floating their valves in disbelief. In fact, Car & Driver claims that a Mercedes-Benz “will whistle across country at average speeds simply beyond the realm of comprehension for the average American driver.”

Which doesn’t surprise us at all. Because we don’t build cars for the “average” American driver.

Ask your dealer for a test drive. Judge for yourself.


	MAN, MEET MACHINE. JAGUAR V-12. Twelve cylinder, V-formation. The ideal configuration for smooth, balanced, turbine-like performance. It propels the car from 0 to 60 in 6.8 seconds. Top speed is almost a fifth the speed of sound. But it performs best at passing speeds, when you need performance most. Yet, its amazing quickness is almost surpassed by its eerie smoothness. Like an electric motor. Or an express elevator. . . . The smoothness is there because the 5.3 liters of power are spread over twelve cylinders. That means smaller pulses of power delivered to the crankshaft, but delivered much more frequently. Jaguar V-12 is designed for the kind of driving you do, not the kind you watch at the race course. You’ll find it at home in city traffic as well as in country scenery. . . . Admittedly, there are a few sports cars that could compare with ours, feature by feature. But only one has our V-12 lurking under its hood. Meet it at your Jaguar dealer.
2A




2B	JAGUAR XJ12 “IT’S NOT ONLY THE BEST JAGUAR EVERY BUILT... IT MAY JUST BE THE BEST SEDAN AVAILABLE ANYWHERE IN THE WORLD.” Quote. Unquote. Car and Driver. The reviews are in on the Jaguar XJ12. Motor Trend said, “The XJ12 is the most perfectly tailored luxury sedan yet to be built for the U.S. market. Like the XKE and the XK-120 before it, the XJ will undoubtedly become a classic in its own time.” Road & Track said, “Predictably, Jaguar combined their V-12 with the luxury XJ sedan – the result is ecstasy on wheels.” We’re happy to see the experts agree on the XJ12 sedan. We intended it to be the vanguard of a new class of luxury motor cars. One that sets higher standards in comfort, road-holding, ride, steering, braking, performance and safety. And we designed our V-12 overhead cam aluminum alloy engine to be the smoothest powerplant this side of a turbine. Together, as the XJ12, we sought to create a class of one. Consider the engine. Twelve cylinders, V formation. The ideal configuration for smooth, balanced performance. Unquestionable, it adds another criterion to the world’s standard for engine performance. As Car and Driver reported, “If it were just a matter of the XJ12’s speed, acceleration, braking and cornering – that would be enough to make it one of the half-dozen best cars in the world. But, what is truly remarkable is the way the XJ12 does it all with a special, unique sort of aplomb, making it all seem natural, in the manner of a thoroughbred race horse.” Consider the car. Independent front and rear suspension, with “anti-dive” control. Power-assisted rack and pinion steering. Power-assisted disc brakes on all four wheels. Two matching hides of first-grade English leather adorn the seats and door panels. Burled Belgian walnut, gleaming beautifully, surrounds the instruments and controls. Solid Honduran mahogany trims the power windows. The XJ12 is complete with air conditioning, tinted glass, heated rear window, radial-ply whitewalls and chrome turbo-disc wheels. Finally, before we release a car from the factory, each and every one is given road tests that equal at least 14 miles. Jaguar XJ12. “...the best sedan available anywhere in the world.” “...a classic in its own time.” “...ecstasy on wheels.” But why not see your Jaguar dealer and write your own review? For his name and information . . .




	THE DIFFERENCE BETWEEN THE JAGUAR XJ6 AND THE OTHER HIGHLY- ENGINEERED IMPORTED LUXURY SEDAN IS SIMPLY BEAUTIFUL. Admittedly, there are more simalarities between the XJ6 and our illustrious rival than there are differences. Both share a distinguished racing heritage. Both have been named “Car of the Year” and “One of the World’s Ten Best Cars.” . . . However, there are differences . . . and since beauty is in the eye of the beholder, that’s a difference you’ll have to decide for yourself. At your Jaguar dealer.
2C




	“EMERGENCY SITUATIONS AREN’T OPTIONAL. THAT’S WHY DISC BRAKES ARE STANDARD ON EVERY MERCEDES-BENZ.” You know the feeling. The hour’s late. The road is clear. The slow metronome of the wipers keeps you company. Your mind is already home. Then it happens Just over a rise you find a trailer truck sprawled in your path. There is only one thing between you and a 20-ton roadblock. Your brakes. In a Mercedes-Benz those brakes would all be disc brakes. Not just the front ones. All four. We offer no options. We believe that the braking system is one of the most vital mechanisms on an automobile. So it must be the best we can build. It’s a stubborn attitude. And an expensive one. But anything less is not good enough for Mercedes-Benz. When you’ve got to stop Disc brakes are superior to common drum brakes for three reasons. One, a disc brake is better able to dissipate heat – a major cause of brake fade. Two, there’s far more effective braking area on a disc brake than on an ordinary drum brake, giving you more stopping power. Three, a disc brake is less affected by water and you face less danger of brake failure, even in a cloudburst. In addition, the Mercedes-Benz braking system is designed to give a controlled straight stop – even when you have to stop short from high speeds. (Which is a polite way of saying “panic stop.”) You’ll feel this extra margin of control and braking power the first time you test stop a Mercedes-Benz. Because we believe, when you’ve got to stop, you’ve got to stop. But don’t stop here There’s more to a Mercedes-Benz than just stopping. After all, the joy is in the driving. In fact, a Mercedes-Benz may even change your driving habits. Because if your knuckles now whiten every time you face a sudden curve in a swarm of flickering brake lights, a Mercedes-Benz could prove to be a relaxing experience. Our four-wheel independent suspension plants those tires on the road like no ordinary suspension could. Helps you take curves in one, smooth swing – evenly between the white line and he guard rail. And the next time you drive your own car, count how many times you have to make those tiny steering adjustments to keep your car from wandering. Our recirculating ball steering, even with power added, helps to give you a certain “feel” for the road and a confidence that the car will track where you aim it. We believe that a 70-mile-an-hour expressway is no place to play with your steering wheel. Look for the little things. A lot of “near great” cars missed being great because of sloppy workmanship, slapdash assembly or lack of attention to details. So after you test drive a Mercedes-Benz and see the big differences in handling and control, take a few moments to examine the little differences. Run a matchbook around the hood, trunk and door openings. See how the gap is exactly the same throughout. (Try that on your present car.) Notice that every seam has been filled and smoothed, like the finish of fine china. Slam a door. It sounds like a vault’s. Reach under the dash. Not a wire to be felt. Look at the trim. If it looks like wood, it is wood – not plastic. If it looks like chrome, it is chrome – not plastic. We could take some shortcuts, make some compromises. Our cars would still be good enough for most people. But they wouldn’t be good enough for Mercedes-Benz.
2D



		or continue reading




2E
	JUDGE A MERCEDES-BENZ OVER MILES OF TWISTING BACK ROADS NOT OVER A QUARTER-MILE DRAG STRIP. You won’t find a Mercedes-Benz scorching its treads off the line with the “supercars” this Sunday. Because we build our cars for the enthusiast who appreciates an automobile that complements his total driving skill. Not one who relegates his expertise to his right foot. So judge a Mercedes-Benz over roads that are a bit more demanding and a bit more stimulating than 1,320 feet of straight-line acceleration. You’ll find that our fully independent, racing-type suspension lets you finesse your way through those tricky bends and switchbacks. Not plow through them. And our optional power-steering unit adds assistance progressively. The more you need, the more you get. You’ll never have the feeling you’re twirling a telephone dial instead of a steering wheel. And it’s a responsive three turns lock-to-lock without the usual inch or two of play. But when it comes to brakes, we offer no options. You get disc brakes. Not just on the front wheels. On all four wheels. Standard equipment for more stopping power, with less chance of lockup or fade. The overhead-cam Mercedes-Benz engines are precisely machined and balanced. So they can cruise at RPM levels that leave their competitors floating their valves in disbelief. In fact, Car & Driver claims that a Mercedes-Benz “will whistle across country at average speeds simply beyond the realm of comprehension for the average American driver.” Which doesn’t surprise us at all. Because we don’t build cars for the “average” American driver. Ask your dealer for a test drive. Judge for yourself.