man what a machine it was.
Art director: Marce Mayhew
Agency: Bozell-Jacobs
When we shot the TV commercials that went
with these ads, I made sure my job was driving the sedan to and
from the desert location, about 40 miles from our motel.
Art director: Marce Mayhew
Agency: Bozell-Jacobs
I felt like a traitor writing this
headline for Jaguar– but I got over it.
Art director: Marce Mayhew
Agency: Bozell-Jacobs
My lead was, “You know the feeling.
The hour’s late. The road is clear. The slow metronome of
the wipers keep you company. Your mind is already home
“Then it happens.
“Just over a rise you
find a trailer truck sprawled in your path. There is only one
thing between you and a 20-ton roadblock.
“Your brakes. . .
.”
The copy doesn’t stop there.
It goes on and on – and often, research showed,
every word was read.
Art director: Alan Sprules
Agency: Ogilvy & Mather
Art director: Alan Sprules
Agency: Ogilvy & Mather
The book described it as an example of
fact-filled copy that related product benefits to the
reader’s personal experience.
Who’d ever do a thing like that?
Art director: Alan Sprules
Agency: Ogilvy & Mather
Art director: Marce Mayhew
Agency: Bozell & Jacobs
Art director: Marce Mayhew
Agency: Bozell & Jacobs
All ads shown are copyrighted by the
wonderful clients who paid for them.
