George Morin, Copywriter3

One of the challenges of the Travelers’ red umbrella campaign was to expand the umbrella’s use across the Travelers’ product line.

The X rayed umbrella was perfect symbol for the Travelers’ health care. We used it in a TV spot, print ads, magazine inserts and collateral.

Art director: Jack Robson

Agency: Campbell-Mithun-Esty

This is how we used the red umbrella for health care in a Travelers’ corporate ad.

Art director: Jack Robson

Agency: Campbell-Mithun-Esty

read copy

Texaco wanted a corporate campaign to express how their corporate culture produced a new level of excellence.

Art director: Tom Barnes

Agency: Campbell-Mithun-Esty

We developed this series with poke-in-the-eye headlines to show the commitment to quality and excellence by Texaco employees.

Art director: Tom Barnes

Agency: Campbell-Mithun-Esty

Texaco also needed ads to reassure customers, investors and thought leaders that they were emerging from Chapter 11 healthy and prosperous.

Art director: Jack Robson

Agency: Campbell-Mithun-Esty

Art director: Jack Robson

Agency: Campbell-Mithun-Esty

Texaco lubricants competed in a very crowded field of darn near parity products. So to carry Texaco’s message of quality products and exceptional service we dramatized the use of Texaco lubricants with extreme close ups of the machinery on which they’re used. Headlines and copy were written to apply to both the machinery shown and the Texaco products and service.

Texaco-We-run-fast-...jpg

Art director: Tom Barnes

Agency: Campbell-Mithun-Esty

Art director: Tom Barnes

Agency: Campbell-Mithun-Esty

All ads shown are copyrighted by the wonderful clients who paid for them.