George Morin, Copywriter5

Army-This-is-the-day-.-.-.jpg

The account people had problems with the word “guts.”

The client loved it.

Art director: Wes Michel

Agency: Ketchum, MacLeod & Grove

This series was to encourage people to finish high school and then join the Army so they could choose the kind of training they wanted.

Art director: Wes Michel

Agency: Ketchum, MacLeod & Grove

Art director: Don Punchatz

Agency: Ketchum, MacLeod & Grove

Of course the Alcoa folks liked Casey so much they wanted another one for the football crowd. Glad to oblige.

Art director: Don Punchatz

Agency: Ketchum, MacLeod & Grove

The Philadelphia Investment Company wanted a corporate message that could communicate the essence of its investment philosphy in an interesting, believable way.

Art director: Marce Mayhew

Agency: Bozell-Jacobs

These dramatic shots by Ernst Haas inspired copy that related to both the philosophy and the photos.

Art director: Marce Mayhew

Agency: Bozell-Jacobs

Friends Vilas-Fischer Trust Company wanted to establish its distinct ethical investment process to support its total marketing effort.

For my money, you just can’t beat a sin-free ad flowing with milk and honey.

Art director: Arch Garland

Agency: Feibelkorn & Associates

Barclays Bank of New York wanted to introduce its Foreign Exchange Department located way up north from New York City in Westchester county.

All ads shown are copyrighted by the wonderful clients who paid for them.

Alcoa developed the snap open beer can and the agency’s creative guru, Harry Bender, came up with the line, “Beer cans will never be the same again.” The line was used in Alcoa advertising across the nation.

It was left to me, the department’s copy cub, to create an ad for major league baseball programs.

“The last time we saw Casey he was with another team,

He gave no joy to Mudville, but to Sudsville he’s a dream. . . . ”

Sheer poetry, if you ask me.

Art director: Jan Horton

Agency: Tracy Advertising